Coffee, golden pastry and glazed wings gathered around a menu on a sunlit café table

A different kind of hospitality

Good food.Good company.Otherwise.

A family of food brands.
Full of character. At home in Dubai.

Come hungry.

WINGS. PASTRY. COFFEE.SCROLL TO GET A TASTE MADE OTHERWISE.

HELLO, WE'RE OTHERWISE01 / THE IDEA

The everyday.
With a little
extra something.

The coffee you cross town for.
The pastry you don't share.
The wings you tell your friends about.

Otherwise brings together food brands with a point of view. Different personalities, one shared obsession: making the things you love a little less ordinary.

We're building our family in Dubai. A city of different tastes, familiar rituals and very good reasons to try something new.

Meet the family

Same table. Different appetites.

THREE PERSONALITIES. ONE FAMILY.

Very good company.

Find your favourite.
Then meet the others.

01 / WINGS & BIG FLAVOURTHE LOUD ONE

Wunderwings

Big flavour. Saucy fingers. A little attitude. Wings that give you something to talk about.

02 / BAKERY & SLOW MORNINGSCOMING SOON

The bakery

Golden layers. A generous hand with the butter. Our next good reason to get up early.

03 / COFFEE & DAILY RITUALSCOMING SOON

The coffee brand

A really good cup. A moment to yourself. A place in the rhythm of your every day.

INDIVIDUAL BY NATURE.Made Otherwise.TOGETHER BY CHOICE.

An atmospheric Dubai-inspired waterfront scene with wind towers, an abra and the distant skyline

OUR CITY. OUR INSPIRATION.

A little of
everywhere.
A lot of Dubai.

Early starts and late dinners. Old neighbourhoods and new ideas. Flavours from everywhere, shared around one table.

That's the Dubai we love. And the spirit we're bringing to every brand we build.

From here, with appetite.

A DIFFERENT TASTE OF THE CITY.

THE OTHERWISE WAY

Ordinary is easy.
We prefer otherwise.

Have a point of view.

Every brand deserves its own personality. Something you can taste, feel and remember.

Make the little things count.

The first bite. Your usual order. The way you're welcomed. Good hospitality lives in the details.

Give people a reason to return.

A favourite is earned, one good experience at a time. That's the kind of brand we want to build.